I am in love with Versace’s Spring/Summer 2013 ad campaign and clothing designs. I recently ordered a years supply of Harper’s Bazaar magazines for a total of $5 on Groupon and have been pouring over the pages! Of all of the ad campaigns in the magazine, the Versace campaign stood out. The lighting, the clothing, and the models all came together to create pure works of art:
Most Spring ad campaigns focused on brighter lighting and traditional spring coloring. This campaign was masked in grays and decadent shades of blue. The models look powerful and desirable in these photos, empowering the viewer with their strong, Italian-like wonder. It’s a dream remnant of Italy’s past, glamour and power; “The Spring Summer 2013 Atelier Versace collection explores the relationships between solid structures and ethereal fabrics. Donatella Versace took inspiration in the architectural splendor of glass domes, where the fragility of glass contrasts with the strength of iron and steel beams, challenging the idea of modern to build ephemeral vaults and roof lights.”
Here are some of my favorites from the runway:
What do you think about Versace’s Atelier collection?